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Reception at the Roar Fitness personal training gym in Downtown Dubai

About Roar Fitness

Our Story

Private personal training gyms in London and Dubai, founded by a three-time Olympian and the UK’s leading body transformation expert.

Olympic
Heritage
2000+
Transformations
3
Locations
Vogue logo
Women's Health logo
Daily Mail logo
Men's Health logo
As featured in
The Guardian logo
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The Telegraph logo
Marie Claire logo

Who We Are

About Roar Fitness

Roar Fitness was founded in 2016 by three-time Olympian Sarah Lindsay and body transformation specialist Rich Phillipps. Every client works one to one with a Roar personal trainer, who plans their training and nutrition and tracks their progress. We offer personal training in London from our City of London and Kensington gyms, and personal training in Dubai from our gym in Downtown Dubai.

Our client transformations have featured on the BBC and ITV and in Men’s Health, Men’s Fitness and Women’s Health. Most of the people we train are busy men and women who want visible, lasting change, and that is where we put our energy every day.

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Rich Phillipps, Roar Fitness co-founder, coaching a client through a dumbbell row

Our Founders

Meet Our Founders

Sarah Lindsay is a three-time Olympian and former British short track speed skating champion. Rich Phillipps is the trainer Men’s Health called the UK’s leading expert in body transformations. They built Roar to bring the standards of elite sport to everyday clients.

Roar Fitness founders Sarah Lindsay and Rich Phillipps on the running track at the Roar gym in Dubai

Whether performing at the Olympic games, establishing ourselves as industry leaders in body transformations, or creating a unique company such as Roar, the one thing that has always remained constant is our passion to excel. We are committed to providing a personal training service that offers a life changing experience for those clients who truly embrace the opportunity.

From 20 years of personal experience in just about every possible gym environment you could imagine, it has been our burning passion to provide a private personal training facility that offers fun, challenging, and highly effective ways to train clients. Just as importantly though, in an atmosphere that is friendly, supportive and inspiring. We hope to make each clients experience with us one that will have a profound impact on the rest of their lives, and look forward to seeing them achieve their fitness goals

Sarah Lindsay and Rich Phillipps, Founders

A Unique Approach to Personal Training

One-to-one coaching session with a Roar Fitness personal trainer guiding a woman's lat pulldown technique

Olympic Standards

Our founders trained at the highest level of sport. The ROAR Method brings that structure to your programme: a clear plan, measured progress and the right support at every stage.

One Trainer, Full Programme

Your personal trainer writes your training and nutrition plans, coaches every session and tracks your progress.

Nutrition and Recovery

Training is only part of the result. Your trainer builds your nutrition plan around foods you already eat and plans recovery into your week.

Progress You Can Measure

Regular body composition checks show what is changing and what needs adjusting, so every decision about your programme is based on your own results.

“The UK’s leading expert in
body transformations”

Our Team

Roar Personal Trainers

Every Roar trainer works to the same high standard and is trained in the methods that built our reputation for results. The team comes from very different backgrounds, from Olympic and professional athletes to dancers, fitness models and bodybuilding competitors, so we can match you with the right trainer for your goals.

Many of our trainers write for Men’s Health, Men’s Fitness and Women’s Health and speak at major fitness industry events. In the gym they are friendly, supportive and focused on your progress from the first session.

Meet the Trainers
The Roar Fitness personal training teams at the City of London, Kensington and Downtown Dubai gyms
Roar Fitness City of London gym

Press Coverage

Read About Us in the Press

“A bigger body in 10 weeks is a huge goal. Mark Sansom’s stats were achieved with the latest sports science” – and old-school heavy lifting through his transformation with Roar Fitness...”

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“I’ve lost my “dad bod” and my confidence has soared! Stephen Mix dropped more than 10kg after embarking on a diet and exercise programme with Roar Fitness...”

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“Jack Guinness takes on Roar Fitness’s extreme celebrity training program, pushing physical limits to achieve serious, transformative results. Discover the intense workouts behind this body-shaping approach...”

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“Women’s Health staffer Victoria Joy shares her journey through Roar Fitness’s transformative program, uncovering the challenges and rewards of intense training to achieve lasting results...”

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“British Vogue’s features director Giles Hattersley reviews Roar Fitness – one of London’s best personal training gyms, founded by three time Olympian Sarah Lindsay and loved by celebrities including Ellie Goulding and Pixie Lott…”

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“When Séamas O’Reilly embarked on a mission to change himself from ‘slob’ to ‘fitter slob’, he was hoping to lose some fat and find some muscle. But he ended up transforming himself in more ways than he could have guessed…”

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“Discover how one client achieved a beach-ready body at age 50 in just four weeks with 12 sessions at Roar Fitness, proving that age is no barrier to transformative results through targeted training…”

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“Anne Somauroo shares her experience with strength training at Roar Fitness, revealing how lifting weights improved her mental and physical health, boosted confidence, and transformed her fitness…”

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London and Dubai

Our Personal Training Gyms

Roar Fitness City Of London gym

City of London

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Where Roar began. Since 2016, our gym in the City of London has been the private headquarters for executives, athletes, and high performers who come to train seriously and transform completely.
01 / 03 · City of London
Roar Fitness Kensington Gym

London Kensington

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West London, same standard. Set on Kensington High Street, a short walk from High Street Kensington station and Holland Park, with every programme built on the same assessment, training and nutrition system.
02 / 03 · London Kensington
Roar Fitness Dubai Downtown gym

Dubai Downtown

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The Roar method in the UAE. Our gym is located in Burj Vista Tower 2, a short walk from Dubai Mall and the Burj Khalifa, run by the same coaching team and methods as our London gyms.
03 / 03 · Dubai Downtown

Book Your
Free Consultation

Book your free 30-minute consultation with an expert to discuss how we can work with you to achieve your goals.
Rich Phillipps providing personal training to a client performing a chest press exercise.
Consultation
Complimentary, in person or online.
Response
Within 24 hours, Monday to Saturday.
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